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GoWing Awarded Utility Patent for Camera Lens Management Device

For immediate release:

GoWing Awarded Utility Patent for Camera Lens Management Device

The Lens Flipper is available online for most major camera platforms

Las Vegas, NV – April 25, 2017GoWing USA, LLC., provider of the the Lens Flipper™, a lens management system, announces the award of United States Utility Patent No. 9,632,396, entitled “Camera Lens Storage and Exchange Device,” having a priority date of March 25, 2013. The patent protects GoWing USA, LLC. from unauthorized sellers, and assures customer confidence in their trademarks and brand.

The Lens Flipper™ is a camera accessory designed to facilitate quick-changing and secure handling for interchangeable photographic lenses. The Lens Flipper™ has precise construction and durable materials allowing photographers to safely keep multiple lenses at hand for quick changes, thereby replacing the necessity of carrying multiple camera bodies. GoWing USA, LLC. offers the Lens Flipper™ configured for Canon, Nikon, Sony A, Sony E, Fuji X, Pentax K, and Micro Four Thirds mount systems.

“The Lens Flipper™ is a simple and powerful idea, and was designed by photographers, for photographers,” said Doug Kranz, CEO of GoWing USA, LLC. “Given the worldwide success of our patented design, we are eager to reach out to retailers carrying unauthorized versions of our patented product, and to bring them the authentic Lens Flipper™”

The Lens Flipper™ is available online at, and through authorized resellers.

About GoWing USA

GoWing USA, LLC, provides products that lets photographers do what they love without equipment getting in the way. GoWing’s flagship product is the Lens Flipper™, a camera accessory that facilitates secure handling and quick changes for expensive lenses. The symbol of GoWing is an albatross, known for it’s dazzling wingspan and ability to fly over long distances. The GoWing Albatross encourages employees, customers, and followers of the brand to give flight to their dreams.

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Nathan Nelson

(702) 853-0152

My 9/11. An account of a photographer at the Pentagon

September 11, 2001. It’s a day that changed us. Here is an account from Photographer, Frank Lee Ruggles, on assignment for the Associated Press.


My 9-11.

On an otherwise quiet and beautiful September morning, my business partner Adam Paseman and I found ourselves speeding down Route 1 in Virginia to take some photos for the Associated Press of the White House which had mistakenly been reported was on fire. The AP had phoned our photo studio in Falls Church and asked if we could get there quick, since our shop was close to the District and apparently no other photographers were available for dispatch on such short notice. The man told us that route 66 was completely stopped for some reason and some of his regular photographers were stuck sitting in traffic. He offered us “1000 bucks for every shot that makes it into the paper”, so we quickly took an alternate route into to the District. As we rounded the corner just past Crystal City, we saw an explosive plume of black smoke rising from the Pentagon. It shot into the sky like those old movies of nuclear tests in the desert. It was startling and scary but it felt like something that ought to be recorded on film, so we pulled over on the side of the road next to the Pentagon, grabbed our camera bags and started running towards the entrance of the giant building, snapping images along the way.

We approached the Pentagon entrance as crowds people were streaming out the doors, some at a full run, some barely walking, some covered with blood. We didn’t yet know that a plane had just slammed into the side of their workplace a just few moments earlier, but we could tell the situation was urgent and people might need our help… this was a mass casualty event. Amazingly, none of the employees evacuating the building was screaming or panicked. We were surprised to see that those who were uninjured did not evacuate the area, rather, they either tended to the wounded or met up with other workers who were handing out first aid packs and stretchers. Then, just a quickly as they ran out, the able-bodied civilian and military workers all marched back in. After a quick discussion between us, Adam and I decided to join one of the groups heading into the building. We didn’t have permission and we weren’t asked, but realized when we saw the emergency teams carrying stretchers that a few extra strong backs might come in handy. We hoped we could help, so we just went into the Pentagon to do whatever we could.

We stowed our camera gear back over our shoulders and marched in with the teams, not knowing what to expect, not knowing if we could even be helpful. The desire to do something was overwhelming.

Inside, the smoke from the spreading fire was incredible and the scene was a little more chaotic. The windows on the doors has been blasted out even though they were two sides of the Pentagon away from the point of impact. Even though we were all now wearing dust masks (which were handed to us at the door), we found breathing nearly as difficult as seeing. An Air Force Full-Bird Colonel stopped us briefly; noticing our camera gear. He said “Guys, this isn’t a press event” as if he was going to turn us away. I looked at him and said…”no, this is history”. “Good point” he answered and waved us ahead. I hadn’t even thought of taking photos at that moment, I just wanted to get to the people who needed to be carried out. The lights flickered and we walked around E-ring towards the impact site. Windows had been blown out throughout the entire building, lights hung from the ceiling… there was glass and debris everywhere, we moved slowly but deliberately toward the impact site. The scene got worse with every step. My heart was racing, but Adam seemed calm so I stayed calm, too.


Down the corridor ahead, a door flew open and three men came running out. The lead man, a US Marine Corps Major, shouted: “ Get the F_ _ K out of the building, another plane is heading right at us!!” I think I heard him say they had picked it up on radar or something, I couldn’t quite understand what he was saying, but the note of urgency was unmistakable. Where once our group of ten people was shuffling together towards the fire we were now flat-out running in the other direction, back towards the exit. My mind immediately thought of Lisa. “If I get hurt, she’ll KILL me” I said to myself.


Not knowing the quickest way out, we simply ran towards the light hoping somehow that we could outrun a jumbo jet. The reality of the situation started to sink in for the first time…”this is an attack” I thought. I looked to my right; Adam had pulled his camera out and was snapping photos as he ran. He looked determined to document what he was witnessing during what might be the last moments of his life. As we broke through the doorway, my cell phone rang. I don’t know why , but I answered it even though I was at a full speed sprint.

It was Lisa:

“Oh MY God , Frank, did you hear the news??” “Yeah” I said, “I heard” ….“Why are you out of breath? Where ARE YOU ???!!!” “Um………honey…………….I can’t talk right now, I’m at the Pentagon and right now I’m trying to find cover because they said another plane is heading for us, Don’t worry, I’ll be carefu…..”

I lost the connection. My stomach sank…I feared those might be the last words I may ever say to my Wife. Why didn’t I think to say “I love you”?

We spent the rest of the day shooting 4 rolls of film the evacuation at the Pentagon, cut off from all communication and unaware of what was happening a few states away. Thanks to the brave passengers of United 93, I got to see the look of anger and relief on my Wife’s face that night as I pulled into the driveway. She didn’t know until that minute if I was alive or not. That plane on the radar never came to kill me and my friend. Would it have hit the Pentagon? Nobody will ever know, because when we needed them most, regular Americans became heroes. Those people saved lives, possibly mine.

I think that day in Virginia as well as in New York, and in the sky over Pennsylvania, in every city across the USA, we ceased being republicans, democrats, poor, rich , black , white, young or old. We were simply Countrymen. As the situation worsened for us, our American instincts kicked in and we did what came naturally; We automatically went into recovery mode. Everyone aided someone else that day, whether it be the heroic act of taking back a high jacked airliner or offering a kind word of reassurance to a stranger. For a short while, we were all lucky enough to witness America at it’s absolute best in the face of it’s worst circumstance.

I will never forget the 3000 Americans who perished that day. I will never forget the image on TV of the Queen of England , standing in St Paul’s Cathedral singing “America the Beautiful”. I will never forget the images of the towers before they fell and the sky was raining people. I will never forget those Pentagon workers marching into a burning building to help their co- workers. I will never forget the NYPD and NYFD heroes who rushed in to a doomed situation, in the hopes that they could save at least one more

life. I will never forget Todd Beamer, Tom Burnett. Cee Cee Williams, Sandra Bradshaw, and the rest of the United 93 passengers who spared the rest of us from the same fate delivered by the other three planes that day.

I will never forget.

I will never forget.

Damn it, I will never forget any of this.

And now, an interview with Frank

LF: Hello Frank, thanks for taking some time out of your day to talk to us about Sept 11th, We have read your story. Being involved and closer than most of America, what do you do in memory of that horrible day.

FR: I… I am torn between trying to put this behind me, and trying not to forget. I think it is important to remember. I am a big social media guy. So every Sept 11th, I post on social media the images in a video.

LF: If you could go back, what would you done differently on 9/11, as a photojournalist?

RF: Well… here is the thing. At the time, and even now, I don’t consider myself a Photo Journalist.

I’m not sure how or why I got the call from the AP. I had never done any work for the Associated Press before. I have no idea where they got my number. It was a strange call, the guy that called me was Arnie Sachs, who was an AP photographer himself. Years later, I met his son, who is the President of the White House Photographers Association. Certainly, some days I wish I never got the call, and some days I am glad it was me, bbecause I was there with a good partner that was calm and brave. And we got to witness and recorded this event, when nobody else did. To this day I have not seen any other pictures of this story. So, what would I have done different? That’s a tough question. I think I wished I stayed in the Pentagon a little longer, and taken a few more pictures of the evacuation. I think there was a bigger story to tell there. The sense of urgency was great. When you see Military guys running for their life….these big, tuff Marines, You know maybe it’s time to follow them, and not stick around taking pictures. It’s shocking, as a photographer, unless you’re a photojournalist, you don’t think about photographing the bad things you think about shooting good things, like weddings. There was never a bad day shooting, until 9/11

LF: What would you different as a person?

FR: I think the only thing I would do different would be bbetter communications with my wife. I was in BIG trouble with wife when I got home. When she had called, I told her I really could not talk, and the line got disconnected. When I got home that night she was beating my chest scolding me, laughing and crying. I hadn’t contacted her all day.

LF: You mentioned in your article about helping people. Do you feel there is a line, where a photographer should help or document an event like this? Did you feel torn between helping and documenting?

FR: Before photography, I was a US Army paratrooper. I took an oath to protect the country against all enemies, foreign and domestic. That oath that does not have an expiration date , so when I find there is some kind of emergency, an auto accident or this thing on 9/11; because I have skills that can help, I am obligated through my oath, I am obligated morally. In the long run, the pictures might help. But I am not the guy that take a picture of a burning body without throwing a blanket over the person. I thinkon that day I was more of a solider than a photographer. My partner was a former CIA employee had the same reaction of wanting to help, though he snapped out of it quicker .As we were running out of the Pentagon,he got his camera out and photographed people evacuating, it was another minute before I got my camera out.

LF: If you knew what was happening at the time, knowing what we know now, would you have still gone to the Pentagon?
FR: Yes. (no hesitation) I would of gotten there quicker, I think I would have ffocused on people, not some of the other things going on, like classified docs being put on choppers.

LF: Last thoughts?

FR: I think photojournalist serve a very important function for society, they are historians minute by minute, of what is going on, if we did not have photo journalist, we wouldn’t know these stories, but I have never considered myself a photo journalist. I found myself in that role for a day.  It takes a certain kind of l person to detach and keep an eye on the history of the moment, not the event itself. I think on that measure I failed as a photo journalist…but not embarrassingly so, it’s not like I have been doing it for years and choked when I had the big chance. I was a soldier instead and stepped up.

LF: Thank you Frank, once again for taking the time to share your story with us here at Lens Flipper. Down the road we will interview you again with your work as the Eminent Photographer for the National Park Service.

Here is a video of images that Frank and his partner photographed that sad, tragic day.



About Frank Lee Ruggles:

Frank Lee Ruggles began his photography career as a hobbyist in 1992, working in a one-hour photo lab on Kiawah Island, SC. Before and after work most days, he would hike the trails of the Island, practicing his photographic skills and developing his own shooting style. After taking thousands of images, studying Ansel Adams’ books, and with the help of his wife Lisa, he found his own style and a buying audience at the photo store, where he sold his Fine Art images.[8]

After five years, he moved to the Washington DC area to try new challenges and found work as a camera store manager where he met hundreds of photographers and learned the business of photography by networking and sharing experiences. In 1999, with his business partner he purchased a lab of his own. Their clients for photography and custom hand processing were primarily Federal Government clients, Architects, Realtors, and Manufacturers.

Frank Lee Ruggles has photographed over 100 of our National parks and logged 25000 miles on his photographic journey over the past four years. He can often be found hanging off remote cliffs, hiking on active volcanoes,or sitting for sometimes hours – waiting patiently – for the perfect image to capture the American Beauty he sees through his lens. His hikes frequently take him far off the beaten path to discover the lesser known views of these well known places. Mr. Ruggles will go to almost any extent to “get the shot”. He has committed to not only searching out, documenting, and sharing the beauty of America, but he has also committed to protect it as well through education and fundraising for preservation foundations.[9]


Facebook: RugglesPhotography



Kenny Kim – A Flippin’ Professional

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For this month’s featured photographer, we bring you our good friend Kenny Kim of Kenny Kim Photography. The author of two books, Kenny is an international wedding photographer based in Chicago, IL. We constantly see Kenny speaking to crowds of people at photography conventions and workshops around the country, and he’s always been a loyal fan of the Lens Flipper. We asked him a few questions that we thought our users might like answers to, as well as some that we at Lens Flipper were curious about ourselves. Here’s the interview, including some photos of Kenny in action, as well as some of his personal favorites.

What first made you pick up a camera?

As long as I can remember, I enjoyed taking photographs. The real motivation came for me back in college days when I wanted to get better seats at popular sporting events such as tennis, football and basketball. I saw that the photographers had the best seats in the house and I wanted to be part of them.

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Why Weddings?

There is no other field of photography that is as rewarding as wedding photography Weddings are also fun for me. I love the different dynamics each wedding brings to the table. It makes every single one unique.  It is an honor to play a major role in helping preserve my client’s legacy through the moments I capture for them. It is surreal to think that these prints will outlast any one of us and it will be enjoyed generation after generation. 

Creatively speaking, what’s your favorite part of a wedding?

I love the reception. By then, everyone is relaxed and just enjoying the night surrounded by friends & family, beautiful ambiance and great food & drinks. They tend to be themselves more and not worry too much about someone pointing a camera at them. This is when I tend to get more creative also because the day is almost done and anything I do at this point is extra for my clients. In most weddings, during this time, I have to work with available indoor lights provided by the decoration or I have to create my own using various lighting equipments which allows me to expand my creativity a bit more.

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What’s your current go-to camera/lens/lighting setup?

I use two Canon 5D Mark III cameras with various Canon lenses. My lighting setup is simple. I use four Cheetah Stands (which are great because the legs collapse automatically when I pick up the stand making it easy to maneuver around the guests’ seats and tight dance floors. Each of these have Canon strobes with Gary Fong’s Lightsphere light diffusers on them.

How have you incorporate the Lens Flipper into your assignments?

I attached the Lens Flipper onto my Moneymaker – a duel camera strap created by Holdfast Gear. During ceremony & photoshoot part of the day, I do not always have access to my camera gear bag so I prefer to have everything ready by my side. Camera one will almost always have the 70-200mm F2.8L II lens attached to it. My second camera usually has either a prime lens like the 50mm 1.2L or a medium zoom lense like the 24-70mm F2.8L II. The Lens Flipper will have my other trusted lens in 16-35mm F2.8L mounted and ready to be used.

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What’s your favorite non-wedding, odd-job assignment that you’ve photographed?

I would say two non-profit volunteer projects I did for Thirst Relief in Tanzania, Africa and Churches Helping Churches in Haiti were couple of the most rewarding experiences I had as a photographer. I even once got to photograph an event inside the White House a few years ago. It was a meeting for Korean- American leaders to connect with the President’s administration. The best part about this was that once the meeting was adjourned they served us catered Korean food! Imagine this: a Korean American eating Korean food INSIDE the White House.  I bet not many people can say they have done that.

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Where do you see your company in 10 years? Expanding employees? Genres? Regions?

I am still passionate about photographing weddings. I do not plan on slowly down at all. I would live to continue to explore the glob and still do what I do.

Lastly, if you could photograph a wedding anywhere in the world, where would it be?

Inside the Colosseum in Rome!

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Welcome to the Flippin’ Blog!

Welcome to our Flippin’ Blog! Here you will find interesting things related to photography. Not only shooting, but the tools we use. Gone are the days where it was all done in a dark room, now we have computers and devices to help manage our work flow. So, if it’s something you can use in photography from bags to USB hubs,you might read about it here first! Of course, this will be the best place to find different ways to use your Lens Flipper. Happy Flippin’!